If you plan to see the Huskies hockey teams hit the ice for
their inaugural campaign in their brand new rink in Merlis Belsher Place, be
prepared to shell out more money.
Last season in the final campaign at the ancient Rutherford
Rink, you could see either Huskies hockey team play for $13 a seat for an adult
ticket. Only 845 tickets could be sold for each game in the 88-year-old
facility.
Ticket prices will be more in the Huskies new rink, which
will seat 3,437 spectators when it is fully completed. For the first season at
Merlis Belsher Place, the seats in the end behind one of the nets won’t be in
place.
Under the current season ticket packages that are being sold
for the new facility, the best per game value goes if you purchase a bundle for
all men’s and women’s games for $400. For those 28 contests, you will be
shelling out about $14.28 per seat per game.
A regular season ticket to see either just the men’s games
or the women’s games is worth $240. For 14 regular season dates, that works out
to about $17.14 per seat.
A VIP club seat to see all the games for either the men’s
team or the women’s team is set at $365. For 14 regular season games, that
works out to about $26.07 per seat.
These new per seat prices are creeping up to mirror the
pricing in rinks for major junior hockey. They will be on the high end compared
to pricing against other hockey teams in U Sports.
The Huskies new rink also has real luxury box seating and
those start at $699 for the season.
If there is a demand to see a team play, that team has all
the power to increase ticket prices. Looking back at last season at the
Rutherford Rink, the largest home attendance was listed at 505 for a 2-1
Huskies men’s playoff loss to the University of Calgary Dinos on February 23.
The largest home attendance for a women’s game was 389 for a 2-1 Huskies home
playoff victory over the University of British Columbia Thunderbirds on
February 24.
Both of those figures are well short of selling out
Rutherford at $13 a seat for an adult ticket.
If anyone says ticket sales are going well for the new rink,
I would be very skeptical. I will take an “I will believe it when I see it”
stance here.
The realist wouldn’t envision attendances of under 500 per
game at the Rutherford translating into crowds of over 3,000 per game with
increased pricing at Merlis Belsher Place.
In recent years at Rutherford, sellouts were limited to
playoff games for the men’s hockey team, especially if they were hosting the
Canada West Championship series.
The largest listed crowd to see the Huskies women’s team at
Rutherford was 791 spectators on March 1, 2014, when they dropped Game 2 of the
Canada West Championship series 2-1 to the University of Regina Cougars in
quadruple overtime.
Gritty forward Parker Thomas has been featured on Huskies hockey ads. |
It is a safe estimate to say at least three out of the eight
clubs in the Saskatchewan Female Midget AAA Hockey League outdraw the Huskies
women’s hockey team and the University of Regina Cougars women’s hockey team
for that matter on a regular basis.
In another head scratcher move, the initial advertisements
for season ticket packages featured Kaitlin Willoughby, who is the now
graduated star captain of the Huskies women’s team. In sports marketing, you
normally feature players that will be playing for your team in the upcoming
season on advertisements unless you are going to have a night to honour a
former player or retire their number.
While covering games in the WHL playoffs, I discussed that
with a number of people who worked for teams on that circuit, and they agreed with
that observation.
Goalie Jessica Vance has been featured in Huskies hockey ads. |
There is opportunity for the Huskies to grow their ticket
base for their hockey teams. I know I have come across a number of people that
said they wouldn’t attend a Huskies hockey game until they moved out of
Rutherford, because that facility had numerous deficiencies. To be honest, it
is surprising that Rutherford hasn’t been condemned.
I have come across a number of people who were upset when
the WHL’s Saskatoon Blades fired Dean Brockman as head coach, when the Blades
regular season wrapped up in March. It is possible those ticket buyers would be
interested in going to see another high level hockey product.
The staff in Huskie Athletics does employ a number of people
who used to work on the WHL circuit including Michael Jenkins, Sean Gilchrist,
Luke Anderson and Samantha Erhardt. Their presence will help the Huskies sell
tickets.
Will the Huskies draw bigger crowds playing in a new rink? |
One thing that can’t be denied is U Sports hockey on the men’s
and women’s side is a great product. With that said, even a great product is
only worth what a market will pay to see it.
If you have any
comments you would like to pass along about this post, feel free to email them
to stankssports@gmail.com.
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